The first point to understand is that there are different kinds of pop-ups, and they are also classified based on how they are utilized. Pop-ups of various kinds can be implemented to accomplish similar ideals. Just your imagination limits your ability to create pop-up templates. With that in mind, let’s get started with the various kinds of imaginative pop-ups you can utilize to increase crucial website statistical data like retaining customers, or subscribing to the newsletters.

Effective Pop-up Window Ideas

• Discounts with moving to the catalog section

You offer a discount and immediately specify a link to go to the catalog section with discount products.

• Discounts and bonuses with an Email request

Provide buns to site visitors in exchange for their email, which you will then use in “catching up” types of online advertising.

• Subscribe to the newsletter

This is a form of subscription to anything: news, blog articles, regular email mailing, etc. Mailing itself is already a pretty strong tool of digital marketing.

• Sending free materials

In exchange for the visitor’s contacts, offer some useful content: a document, a video, a selection of materials, etc.

• Game mechanics for receiving gifts

Offer not just gifts to your users, but allow them to win.

• Quizzes for requesting an individual offer

Quizzes are a hotel type of pop-up window, which is a multi-step simple survey that gives the visitors the impression of an individual approach to solving their problem.

Extra options for classic pop-ups

Pop-up windows in the classical sense occupy a significant part of the site page space. Here are some options to make a more favorable impression on the user. This, for example:

• Static line – hello-bar, at the top or bottom of the page

This kind of pop-up window suggests some kind of offer or subscription form, just like a regular pop-up. It is used in three variants. When the page is opened, the visitor immediately sees this line; it hits the page on top of the main content; moves the main material of the open page up or down. It is optimal that the hello bar immediately hangs on an open page, so nothing will interfere with the perception of the main information on the site and will not annoy.

• Online chat

A frequently used tool is a button. It can be located anywhere on the page and attract the user’s attention. Clicking on it opens a window with a greeting and a dialog suggestion. This form does not cause a rejection on the part of the user. When creating such a chat, the same rules are used for classic pop-up windows. Ideally, you can provide prompt responses to customer questions.

• Promotional slides

This kind of window is perceived by the site visitor as less intrusive than the classic pop-up. Slides are more compact and do not interfere with the perception of the main content. The settings of advertising slides allow you to place them on any part of the page and set them in motion at a certain moment. For example, a visitor scrolled a specific point on the page and the slide started moving.

• The offer placed in the footer and header

The concepts of footer or header are used when organizing a site page. The user can see the advertising message in the footer by scrolling through the entire page. Or your message will be pinned in such a way that when scrolling it will remain in one place, at the bottom of the screen. The concepts of footer or header are used when organizing a site page. The user can see the advertising message in the footer by scrolling through the entire page. Or your message will be pinned in such a way that when scrolling it will remain in one place, at the bottom of the screen.

• Pop-under

This format assumes the placement of an advertising message in a separate window. The user discovers that after exploring a certain site, a tab with ads appears in the browser. For example, after a visitor clicks on a certain menu bar. Pop-under is more effective than a pop-up window since when the main site is closed, the user is more loyal to advertising. It does not block important content, does not appear suddenly, and does not require any effort to disconnect. This format allows you to keep the attention of users even after leaving the main site.

• Push notifications in the browser

In various media, blogs and online stores, short messages are actively used, which require clicking on the link to the necessary website. Their goal is to transfer visitors through such notification to the advertised resource. Active and regular users willingly follow such links, get acquainted and voluntarily subscribe.

Instead of mailing, you can use notifications. With the help of special services, they are easy to configure. It is more convenient for the user to click one button and receive notifications than to enter the full email in the subscription form to receive the newsletter.

Finally, you need to have a better understanding of the various strategies of using pop-ups as an advertising instrument for your site. With the proper pop-up-creating concepts and tools, you will be able to quickly expand your mailing list, client base, and income.

The post Exclusive Pop-up Templates for Your Website appeared first on The Tiny Tech.

Consult friends

Ask around friends who may have hired a web designing company. You can also inquire from companies that have engaged a web designer before. On top of asking for the contact or location of the web design firm, ask about the experience working with the company. Ask for the details of the whole process, like what happened during the designing task and the rating of the services as per the outcome of the designing services. 

Do research

Technological advancements in the modern world facilitate simple and fast access to information. You can get details on how to contact a web designer near you. Web design companies also display the former projects on websites for potential clients to see. Go through the designs of the websites created and see if the styles are appealing.

Always opt for a company that is capable of delivering your desire. You can assess this by looking at the presentation of the web designs to ensure the designs look professional, clean, and easy to navigate. The number of clients served is a vital aspect in determining the firm’s quality of service. Choose a company that has delivered projects to a high number of clientele to ensure you enjoy the skills of experts.

Consider the current trends

The web marketing industry is changing at a high rate. Find out if the site designer is well informed of the latest trends in the market. The professional should employ the right strategies to make your site have the right usability and traffic through search engine optimization. Successful internet marketing campaigns are necessary for having an effective website.

Find out the turnaround time

Look at the proposed turnaround time of your choice of company. Then, compare it to the schedule of your company to see if it fits in.

Assess the terms of service

 There are varying forms of filing ownership and different terms of service from website designing companies. Determine if the conditions set by the firm work well with your business. Be keen on knowing who has absolute rights over the ownership of the output and the quantity. Understand from the beginning to avoid commissioning tasks that cannot work for you, hence incurring extra charges.

Consult on the after-design services

 Not everyone understands how to manage websites. With this in mind, you should opt for professional website designing companies that assist in maintaining your site. Unfortunately, some companies only offer the initial design, then hand the website to your marketing department for maintenance.

Ensure you make inquiries regarding the designing and maintenance processes to ensure you achieve the best from the services. Talking to the team of the web designing company enables you to determine the type of customer service in the web design company. Be wise and go for the web designing services with a top-notch rating.

The post Steps in Hiring the Best Web Design Company appeared first on The Tiny Tech.

When intending to meet your sender intent, one size fits all approach doesn’t benefit your email strategy. Today, I will share a few tips that I came across during my long career as an HTML email developer that will help add visual appeal to your email design. Let’s get started.

#1 Use Animations To Instill Humor

It is no secret that using a GIF will provide you with an opportunity to display emotions without having you embed a video. It gives you an alternative to static images, which have limited ability to draw engagement and videos that might not go well with the low latency regions. Among all emotions, humor is one of the most sought after and hence, I recommend instilling humor through animations. 

When embedding a GIF, make sure to keep its size below 200kb as it helps keep the email file size lighter. Also, many email clients don’t render GIFs, and hence, you would want to include all required details in the first frame of your GIF. In the below example from Headspace, you can clearly feel the ‘meltdown’:

(Image Credits)

Another trend gaining traction is cinemagraphs, where a small portion of the image moves while the rest of the elements stay steady. They are also simple to use as cinemagraphs are saved as either GIFs or an HTML5 video.

(Image Credits)

#2 Play With Size To Display Importance

When using static images, email developers seldom pay attention to what size they can achieve for them. Just like in real life, you can use image size to display importance and relevance. No doubts, it will require you to do away with the traditional block-based email templates but doing it correctly will make your messages look surreal. 

It again boils down to using whitespace aptly and interweaving the image size with context. In the below example from Chipotle, you can clearly find how they used the size of their food items to signify that the rewards were huge enough to lure customers. Similarly, you can use different image size combinations to reinforce your message, but don’t forget embedding ALT text as many email clients may not display images while a significant number of email users read their messages with images turned off.

(Image Credits)

#3 Be Creative With Typography

Typography is not a new trend in email design, but we can surely agree that it isn’t explored to its full potential yet. You can experiment with different layouts and even backgrounds to imitate various design languages instead of using cliched templates. In the below example, we can find a very classic typography design wrapped in an email template:

(Image Credits)

As I said, there’s a lot of scope for creativity when it comes, and you can also overlay images on the typefaces:

(Image Credits)

#4 Use Hero Image Properly For Storytelling

Hero images are, in fact, underrated when it comes to using them for storytelling. In most cases, they are used for adding aesthetic appeal or for simply displaying the products. While that’s completely fine in many cases, one needs to understand that they can play the ‘hero’ when used for storytelling.

I recommend using hero images as a proper storytelling prop and resonate with your email copy. This would require you to show action or the results with a proper background that makes it easy for the recipients to understand the context. You don’t need to go overboard as even simple representation works well, and in many cases, it’s all you need, like in the below email:

(Image Credits)

#5 Embed Videos In New Avatars

Videos in the email are appreciated by both email marketers and subscribers, but when it comes to embedding them, they follow pretty much the same fashion since the beginning of this trend. In most cases, a video is hosted on a third-party website, and the subscriber can click on the video to play it. 

You can try embedding a GIF that depicts a small portion of the video to tickle the curiosity of your subscribers. A still from the video and a simple play button can also give a fresh appeal to your email designs. Thus, one needs to understand that divulging from the expected design language can create a better overall feel. But you need to keep in mind that the email design should follow all accessibility best practices. Netflix nailed this concept in the below example:

(Image Credits)

Bottomline

In this article, we can clearly find that adding a unique touch to otherwise known design elements is the key to redefining the visual appeal of your email design. On top of that, I would like to add that a visually good email design should also be intuitive and lead the subscribers towards click-throughs naturally. Visual appeal is all about striking the right chords, and email design hasn’t harnessed most of the designing principles that other media formats are using for a long time now. I hope this article inspires you to create unique email designs in 2021 and beyond.

Author Bio:

Kevin George is the Head of Marketing at Email Uplers, one of the largest Email Templates production company which specializes in converting PSD to email templates. He loves gadgets, bikes, jazz, and breathes ‘email marketing’. He is a brand magician who loves to engage and share insights with fellow marketers.

The post 5 Unique Ideas To Add Visual Appeal To Email Design appeared first on The Tiny Tech.